Digital Marketing & Analytics

The best website in the world is of no use to an organisation if no-one knows it exists.  The key to an effective website is to ensure that the correct people know about and choose to visit it, and that any costs incurred in driving traffic to your website can be recovered from the level of business the website generates or supports.

Digital marketing encompasses a wide range of internet marketing disciplines, including Search Engine Optimisation (SEO), on-line advertising / Pay-Per-Click (PPC), social media marketing, link-building, blogging, article marketing, and on-site engagement and conversion optimisation.   The key to successful digital marketing is to fully understand the costs (both on-line and off-line) involved in generating and “converting” website traffic, and then targeting your resources at the most cost effective sources of traffic.

Ndaba help our clients navigate the complexities of digital marketing solutions and measure the effectiveness of alternative strategies using website analytics.  We are happy to work with internal staff members and/or external agencies to develop a Return on Investment (RoI) based approach to deploying and monitoring all digital marketing activities.

If you don’t know your Click-Through-Rate from your Google Page Rank, then why not give us a call or get in touch via the website and we can help you develop an appropriate digital marketing strategy for your business.